The dilute infringement of trademark is the infringement of the well-known trade mark, and its theory is legend theory and dilution theory. 淡化商标侵权是对驰名商标的又一种侵犯,其理论基础是联想理论和淡化理论;
This paper analyzes the definite composition of infringement of a trade mark in comparative advertising, then offers some proposals about legal system and administrative supervision in comparative advertising. 本文拟在分析比较广告侵犯商标权的具体构成上,对完善我国比较广告法律制度和行政监管制度提出若干建议。